It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Take Amazon, for example. Their website is not only aesthetically pleasing but also incredibly user-friendly. Every detail is well thought out, from the placement of the search bar to the layout of the product pages. Etsy is another great example of an e-commerce website that values UI/UX design. Their website is designed to make it easy for shoppers to discover unique, handmade items and support small businesses.